Lucas Groove
Lucas Gonçalves, known as Lucas Grooveonline, is one of the biggest content creators for drummers in Latin America, with over 400,000 YouTube subscribers and over 60 million views. His career combines refined technique, creativity, and a strong social media presence, establishing himself as a reference for musicians of various generations.
As an artist with Liverpool Baquetas, Lucas represents the strength and authenticity of a new generation of Brazilian drummers. He has performed alongside big names such as Carol Braga and Rebeca Carvalho, in addition to developing his solo project Grooveonline, which stands out as one of the leading channels for education and musical content today.
Also working as a cultural producer, speaker, and educator, Lucas leads workshops throughout Brazil and leads the social project Grooveonline Prevention. The initiative seeks to positively impact youth by promoting conversations about art, culture, mental health, and dreams in public schools, using music as a tool for social transformation.
Lucas is also a writer, author of the book "7 Steps to Being a Successful Musician on Social Media," which guides musicians on how to develop their digital presence, expand their audience, and transform their art into a career.
In addition to performing, Lucas collaborates with several major brands in the music industry and continues to promote the drums as a central instrument in contemporary culture. With passion, excellence, and commitment, he inspires thousands of musicians to develop their artistic identity, always with the confidence and quality of Liverpool drumsticks.



